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In today's society, email marketing continues to be the most popular digital marketing channel among businesses, so it is fair to say that when you do it, you want to be doing it right. So what is considered to be great email marketing? Images, content,...
When was the last time you heard someone say 'I really do love being marketed to'? Probably never. If you take a moment to think about the things you love...chances are your guests feel exactly the same. The idea behind this so called 'loveable marketing'...
Pick me, pick me! It's the endless task of trying to get subscribers to not only open your emails but also to take action. In the second half (July - December) of 2012, Unique Open Rates across the board were reported at 21.95% (Source: www.vision6.com.au...
Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can't be? Exactly! It is in fact still very much thriving, which means for us, that email marketing is still an extremely powerful tool to connect with guests and...
New research shows that people are increasingly using mobile devices to access their emails. While this brings fresh challenges for marketers trying to capitalise on the platform, it also provides a wealth of new opportunities with the rise of m-commerce...
