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Posted on Sep 23rd 2020 by Bryan Marsh
Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the...
Posted on Sep 14th 2018 by Bryan Marsh
Content marketing is here to stay. In fact, it's an industry which is predicted to reach an estimated value of $300 billion by 2019. Since content is the king of both present and future digital marketing, it's no surprise that marketers are spending a siz...
Posted on Sep 1st 2018 by Bryan Marsh
Publishing new content to your hotel's website on a regular basis is one of the best ways to rank highly in the search results pages and attract a steady stream of traffic. In fact, as much as a third of hotel website traffic comes from blog posts, accord...
Posted on Jul 20th 2018 by Bryan Marsh
Every marketer out there has heard about the importance of publishing "quality" content by now. But the definition of quality is open to definition and varies wildly by brand and audience type. For instance, for a while now digital marketers have extolled...
Posted on Apr 16th 2018 by Bryan Marsh
With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It takes an ongoing, committed SEO strategy to secure and maintain a high r...
Posted on Mar 9th 2018 by Bryan Marsh
It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect blog post, carefully optimised with the right keywords to rank highly in the SERPs. You post on social media to promote your blog and ale...
Posted on Dec 18th 2017 by Bryan Marsh
The online marketing industry is constantly evolving, and the cycle from "next big tactic" to waste of time moves pretty fast. If you're using any of the content marketing strategies listed below, it's time for a fresh approach. 1. Generic, Churned-Out Co...
Posted on Jun 1st 2017 by Bryan Marsh
Engaging, SEO boosting, and powerfully promotional, blogging is a tool hotel marketers ignore at their own peril. But it's one a lot of hoteliers are still in the dark about, or see as an optional 'extra' that they'll get round to now and then when they h...
Posted on Nov 16th 2016 by Bryan Marsh
Content Marketing is a crucial tool for driving audience engagement, promoting your hotel and boosting your property's position in the search engine results pages. There's a huge amount of advice out there about how brands can deliver better content onlin...
Posted on Sep 23rd 2016 by Bryan Marsh
Do you know how long it takes the average reader to decide whether your hotel's content is worth the effort? Roughly 15 seconds. But what exactly runs through your audience's mind in this tiny timeframe? In a world overflowing with blog articles and socia...
Posted on Sep 8th 2016 by Bryan Marsh
Whether your target guests are young or retired, married or single, smartphones are their constant companions. The soaring popularity of smartphones across all demographics resulted in mobile searches overtaking those made on desktop for the first time la...
Posted on Jul 11th 2016 by Bryan Marsh
Today's travellers expect to be more than just another name on your hotel's contact list; they want a personalised marketing experience tailored to their individual needs and preferences. In simple terms, the more relevant the content you can deliver to y...
Posted on Jun 15th 2016 by Bryan Marsh
Content marketing can be time consuming, but it doesn't have to be a chore. From email marketing tips to boosting your blog and optimising your website content, these 5 simple hacks will help save time, boost your productivity and drive results. 1. Optimi...
Posted on Jun 2nd 2016 by Bryan Marsh
Running a blog can be time-consuming, but it remains one of the best ways to attract a steady stream of traffic to your website, win points with Google and strengthen your relationship with your audience. Most hotels start blogging with the best intention...
Posted on May 18th 2016 by Bryan Marsh
In the last few years, content marketing has become an increasingly important tactic for businesses trying to stay ahead in the competitive online world. Content creation and SEO go hand in hand, but unfortunately the two tactics are not always integrated...
Posted on Feb 18th 2016 by Bryan Marsh
Blogging is one of the most reliable ways to drive a steady flow of organic traffic to your hotel's website. If you regularly publish relevant, high quality blog articles, it will increase your rankings in the SERPs, especially if you take time to optimis...
Posted on Feb 10th 2016 by Bryan Marsh
As you're probably aware, SEO is far from dead. In fact, it's still absolutely crucial if you want to get your property discovered by your guests and drive lots of bookings online. But SEO has changed, and the tricks and cheats once touted as the quick wa...
Posted on Jan 21st 2016 by Bryan Marsh
We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be...
Posted on Oct 23rd 2015 by Bryan Marsh
In a bid to climb the search rankings and attract more customers to their websites, businesses are creating more content than ever before. But although publishing lots of new content to your resort's website and social media pages is important, quantity a...
Posted on Apr 2nd 2015 by Bryan Marsh
You know what's even more important than creating great content to engage and inform your guests? Making sure they can actually find it! A successful content creation campaign is all about publishing high quality content regularly, and putting the extra w...
Posted on Mar 18th 2015 by Bryan Marsh
Content creation is one of the most effective ways you can connect to your guests on a deeper level, without eating too much into your marketing budget. A successful content marketing campaign will help you stay visible in search results, drawing guests t...
Posted on Mar 4th 2015 by Bryan Marsh
Want to reach a wider audience with your resort's website content? All it takes is a few simple steps to maximise the appeal of your site's content and facilitate quick and easy sharing on the most popular social media channels. Here are three tried and t...
Posted on Feb 17th 2015 by Bryan Marsh
Content marketing is one of the most important ways to catch your guests' attention and drive more bookings online. It's also one of the most difficult skills to master. If you know you need to up your content game, but you're not sure where to start, her...
Posted on Feb 10th 2015 by Bryan Marsh
In the past couple of years, Google has put a big emphasis on the link between "quality content" and ranking highly in the search results. But what exactly does quality content look like? Put together using Google's guidelines and our own experience, here...
Posted on Jan 27th 2015 by Bryan Marsh
Google has changed search dramatically in the last couple of years, transforming it from a system that could be 'tricked' with poor quality, keyword-stuffed content, into a personalized search engine that draws on semantics to deliver the most relevant re...
Posted on Oct 22nd 2014 by Bryan Marsh
Is your content campaign generating the results you need, or does it seem to be falling flat? Creating content has become a central component of every business's online campaign. It's one of the most important ways to reach your guests, build authority wi...
Posted on Oct 8th 2014 by Bryan Marsh
Do you track your resort's website metrics consistently? Perhaps you're unsure how to best put the data to use to maximise your marketing efforts? To understand which aspects of your content strategy are working, and which are falling flat, you need to lo...
Posted on Oct 7th 2014 by Bryan Marsh
Running tests on your blog is essential if you want to discover the best strategies for driving more blog visits, and turn more of those visits into subscribers and bookings. Fortunately, you can run tests on practically every aspect of your blogging camp...
Posted on Sep 10th 2014 by Bryan Marsh
In life, old habits die hard. And in blogging, they can be just as difficult to break. If your current campaign isn't generating the traffic and bookings you'd like it to, it's time to identify bad habits so you can break free of your blogging rut and sta...
Posted on Jun 17th 2014 by Bryan Marsh
The abundance of analytics tools available online have made it easier than ever to measure the impact of content campaigns. But away from valuable metrics like click-through rates, bounce rates and traffic volume, there are other, less tangible benefits o...
Posted on Jun 4th 2014 by Bryan Marsh
Optimal content length is something which has always been hotly debated among online marketers. Although there are no concrete rules regarding length, there are general guidelines you can use to inform your content creation efforts and ensure you strike t...
Posted on Apr 16th 2014 by Bryan Marsh
Content has become one of the most important ways to reach and build a relationship with your audience in recent years, but developing an effective content strategy isn't easy, even for multinational brands with huge marketing budgets. With Google constan...
Posted on Apr 15th 2014 by Bryan Marsh
When marketers first wised up to the crucial link between content and better search rankings, everyone was trying to create as many new pages to fill their site and share on social media as they possibly could. Unsurprisingly, this lead to the publication...
Posted on Mar 12th 2014 by Bryan Marsh
As you know, your resort's blog is one of your most valuable assets when it comes to climbing the search rankings, driving traffic to your website, engaging your audience and increasing bookings. Naturally, you want your blog to perform even better, but w...
Posted on Mar 12th 2014 by Bryan Marsh
Adding fresh, interesting and well written content to your property's website on a regular basis is your best chance of climbing the search results pages, engaging your target guests and reaching a wider audience online. Thanks to Google's 'Hummingbird' u...
Posted on Nov 27th 2013 by Bryan Marsh
TripAdvisor recently announced that content from its vast portfolio of hotel reviews will now appear in the Bing search results pages. Bing will reportedly now serve up property reviews, ratings and photos, as well as TripAdvisor's price comparison tool i...
Posted on Nov 13th 2013 by Bryan Marsh
Google's 'Hummingbird' switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your resort's website. Great content is an extremely effective tool for driving traffic...
Posted on Sep 16th 2013 by Bryan Marsh
If you want to maximise bookings this festive season, you've got to start now.With Christmas and New Year's fast approaching, here are some tips for making the most of the busiest booking period of the year. Get Ready Planning and preparation is the first...
Posted on Sep 10th 2013 by Louise McWalters
At eTourism we're always trying to come up with new ways to enhance our systems. The latest update to the eTourism Online booking engine now allows you to upload multiple images to each of your eTourism Online packages....
Posted on Sep 5th 2013 by Ashlee Hume
No doubt you've heard the expression 'Less is More' numerous times in your life. When it comes to email marketing, it is surprising to see that a number of business and property owners think people are reading through their entire emails....
Posted on Sep 4th 2013 by Ashlee Hume
Understandably, for some newcomers of the hotel, motel and resort game, using CMS's (Content Management Systems) can be a little daunting. Uploading, downloading, importing, exporting, it all takes a little patience and learning. This tutorial will show y...
Posted on Aug 23rd 2013 by Bryan Marsh
If you want to remain ahead of your competitors you need to be constantly creating, monitoring and managing your marketing content across multiple online platforms. So how can you be sure you're focusing your efforts wisely? Here are five current marketin...
Posted on May 29th 2013 by Ashlee Hume
If you've been concerned about sending email campaigns for those Winter Specials to guests who have already booked, your worries are over. Introducing iLaunch's new 'database exclusion' functionality which allows you to import a database of particular con...
Posted on Dec 13th 2012 by Ashlee Hume
I'm sure you've questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient's name really work? Well, it is definitely one way to make your email stand out when someone is scanning their bu...
Posted on Oct 10th 2012 by Bryan Marsh
If you want to get more out of your blogging campaign, but don't have the time to produce more content, you'll be pleased to hear there are plenty of things you can do to take your hotel's blog to the next level, without spending hours slaving over the ke...
Posted on Sep 25th 2012 by Bryan Marsh
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t...
Posted on Jun 12th 2012 by Fatima Hodzic
In plain English, SEO is generally a number of techniques or processes used to optimise a website and give it the best chance to be seen in search engines like Google or Bing....
Posted on Jun 4th 2012 by Jodie Dunlop
In the iLaunch Content Management System, we try to make newsletter campaigns as powerful and painless as possible. iLaunch allows you to build your contact database in a number of ways and then provide you a comprehensive campaign builder for selecting,...
Posted on May 21st 2012 by Jodie Dunlop
Blogging is a popular way for businesses to communicate updates such as upcoming events, special deals, and timely information with their clients. It's also a fantastic way to increase your visibility in search engines such as Google and Bing because the...
Posted on May 11th 2012 by Bryan Marsh
The arrival of mobile technology has changed the travel industry forever, allowing consumers to select flights, book tickets and even check-in just by tapping a few buttons on their Smart-phones....
Posted on Nov 14th 2011 by Pamela Vaughan
That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). The silver lining is, there's usually a pretty good explanation for why that particular piece of content failed to spread, and understanding...
Posted on Feb 15th 2011 by eTourism
Now, hoteliers are fully aware of the benefits that the Internet can bring to their business. Well-informed of the far reaching importance of the web, they are motivated to create more awareness of their industry, on top of getting more bookings online....
Posted on Nov 24th 2010 by eTourism
Marketing experts always emphasise the need to regularly create fresh and original content that it's easy to overlook the potential of previously published or posted content....