Social Media

Posted on Jul 9th 2019 by Bryan Marsh
In the fast-developing world of digital marketing and mobile technology, have you asked yourself how much of your online content is reaching smartphone users? It's crucial that your hotel's website should be approached with responsive web design in mind,...
Posted on Dec 7th 2018 by Bryan Marsh
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users' friends and family over posts from brands and businesses. Frustratingly for marketers, this made it more difficult than ever to maximise organic...
Posted on Sep 6th 2018 by Bryan Marsh
Following a spate of concerns about privacy and data protection, it's safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improvi...
Posted on Aug 16th 2018 by Bryan Marsh
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes in...
Posted on Jun 22nd 2018 by Bryan Marsh
What is your hotel's digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content further down the SERPs by ranking more...