Social Media

If you want to market effectively, you've got to know who you're marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It's free to use and easy to get...

Are you using videos as part of your hotel's social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the major social media platforms. Once you're regularly includi...

Whatever the demographic makeup of your guests, it's safe to say that many of them live out a large portion of their lives on social media posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and rese...

If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel's marketing campaigns o...

Social media is in a constant state of flux, so what's next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence of Virtual Reality. But while the technology is important, it's...