Hotel Marketing

Posted on Jan 9th 2024 by Bryan Marsh
Find out how you can turn negative reviews into an opportunity to improve your property and services and boost your Australian hotel's reputation online....
Posted on Dec 20th 2023 by Bryan Marsh
Spacious rooms? Ease of reservation? Photos of the facilities online? What do guests look for when choosing an Australian hotel? Find out in this new eTourism blog....
Posted on Jul 1st 2022 by iLaunch Support
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see. Or, even worse, a negative med...
Posted on Dec 2nd 2021 by Bryan Marsh
The world is different to how it was even just 5 years ago. Previously, just having a website or local business listing could get your hotel or resort bookings. Now you may be finding out that the strategies that were working for you before are no longer...
Posted on Nov 4th 2021 by Bryan Marsh
Chances are, you have been approached more than once being asked if you would be likely to provide accommodation free of charge in return for social media brand exposure and promotion by an influencer. Depending on the circumstances, an influencer collabo...
Posted on Aug 3rd 2021 by Bryan Marsh
What do guests check about your hotel before booking? It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t...
Posted on Jul 7th 2021 by Bryan Marsh
Luxuriousness and location aren't the fast solutions to being remembered by your guests. A luxury hotel can feel lacking if the service is unwelcoming and reserved. It's the little things that make a guest's stay memorable - the immediate and continued fe...
Posted on Jun 4th 2021 by Bryan Marsh
Does Your Hotel Tick These Boxes for Returning Travellers? The ways we interact socially have changed and expectations have also been reshaped, especially for returning travellers who are beginning to book their first few trips after lockdown. If you own...
Posted on May 14th 2021 by Bryan Marsh
It's Time to Evaluate Your Book Direct Strategy If your hotel or resort isn't getting as many direct bookings as you'd like, it's time to look at your book direct strategy, or perhaps lack thereof. There are several ways you can forge a solid and effectiv...
Posted on Mar 5th 2021 by Bryan Marsh
The vaccine rollout has given us hope; the end of the pandemic is in sight and bookings are being made in abundance, all around the world, to make up for holidays and celebrations missed and lost in 2020. Revenge travel might just be the proverbial shot i...
Posted on Feb 8th 2021 by Bryan Marsh
Queensland's borders are open again and it's great news if you're a hotelier in Queensland. The announcement came days before February, effective immediately from February 1st, and is well timed for the Easter holiday and the autumn school break - one of...
Posted on Jan 6th 2021 by Bryan Marsh
Hotel guests of 2021 - what do they want and what do they expect? 2020 introduced a new way of thinking for travellers, from how they approach the outside world to what they now fully expect from a service. And we can rely on this way of thinking to remai...
Posted on Dec 20th 2020 by Bryan Marsh
This turbulent year came with its ups and downs (we hope you experienced less of the latter) but now that the end of 2020 is in sight, it's time to start thinking about 2021 for your hotel, motel or resort, how you can start off on the right foot and make...
Posted on Nov 23rd 2020 by Bryan Marsh
Christmas and New Year's Eve are right around the corner and it can be one of the busiest times of the year if you're a hotelier looking to make the most out of the end-of-year peak period. It doesn't have to be stressful, however - with a carefully laid...
Posted on Sep 23rd 2020 by Bryan Marsh
Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the...
Posted on Aug 17th 2020 by Bryan Marsh
On the surface, your brand identity is how you carefully present your business and its overall purpose, but underneath, it's how you make your customers feel - both initially and consistently. Laying the groundwork to create a strong hotel brand will buil...
Posted on Jul 15th 2020 by Bryan Marsh
With travel restrictions in place, borders opening and closing and travellers more cautious than ever about going for a holiday, it's time for hotels to adapt! In fact, the current climate in the tourism industry presents an ideal opportunity for you to h...
Posted on Apr 22nd 2020 by Bryan Marsh
Low hotel vacancy doesn't have to be a bad thing, as it offers the perfect opportunity to reorganise your rooms before getting a photographer in to capture the best features you're trying to sell your guests. Updating your old room photos is guaranteed to...
Posted on Mar 27th 2020 by Bryan Marsh
It's impossible to say when the COVID-19 coronavirus will subside - and whether it will become a thing of the past altogether. China, however, is starting to see the beginnings of their recovery, as other countries follow suit by learning from one another...
Posted on Mar 13th 2020 by Bryan Marsh
As for the hotel industry, the coronavirus outbreak has had a massive impact as travel and crowds are generally avoided, major events are cancelled, self-isolation is encouraged and lockdown is, or is gradually becoming, implemented in countries across th...
Posted on Feb 26th 2020 by Bryan Marsh
Millennials, accepted as those born in the '80s and early '90s, have defined a new way of living; shaping trends, interests and consumer products for peers, brands and Generation Z while existing at the forefront of a fast-paced digital age led by the int...
Posted on Jan 29th 2020 by Bryan Marsh
In little over 10 years, Airbnb has become a multibillion-dollar player in the online travel market, swaying travellers and holidaymakers in its favour with affordable short and long-term accommodation options and an overall unique experience that hotels...
Posted on Dec 30th 2019 by Bryan Marsh
In our first blog, Managing Hotel Reviews Part I - Make Guest Experience Your Top Priority in 2020, we detailed the importance of providing the best possible guest experience to generate perfect online reviews. Of course, negative feedback is unavoidable,...
Posted on Dec 16th 2019 by Bryan Marsh
Alongside room rates, closely followed by brand name and online images of your hotel, guest reviews play a big part in converting hotel browsers into customers, and generate an overall brand rating that, as we move into a new decade, is no longer possible...
Posted on Nov 29th 2019 by Bryan Marsh
With couples booking surprise retreats, professionals travelling for events and families visiting their loved ones, the festive season can mean a busy time if you're a hotelier, especially when it marks a crucial period during which you can market your na...
Posted on Nov 13th 2019 by Bryan Marsh
In the pursuit for health and mental wellness, the bar for hoteliers and resort owners has been raised in terms of guest wellbeing, demanding not only luxury but ways guests can mentally disengage from routine responsibilities, reorganise and enjoy clarit...
Posted on Sep 25th 2019 by Bryan Marsh
After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m...
Posted on Sep 18th 2019 by Bryan Marsh
There is a wealth of reasons why video content is on the rise in the world of online hotel marketing: it presents the most eye-catching representation of your hotel, it's superior to photography when it comes to capturing customer attention and it deliver...
Posted on Aug 28th 2019 by Bryan Marsh
In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape. OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, a...
Posted on Aug 14th 2019 by Bryan Marsh
Whether you know it or not, your guests themselves can help you to increase hotel bookings in more than a few exciting ways. When it comes to holiday planning, eyeing customers are paying more attention than ever to past guest experiences, and what they'r...
Posted on Jul 31st 2019 by Bryan Marsh
While written descriptions and compelling SEO content will deliver the details and lift your website up the search engine rankings, impressive hotel photography is the driving force that will make your visitors' eyes pop before sending them to the booking...
Posted on Jun 29th 2019 by Bryan Marsh
It's easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In find...
Posted on May 30th 2019 by Bryan Marsh
At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre...
Posted on May 22nd 2019 by Bryan Marsh
While the OTAs will pull in your hotel's broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it's still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising r...
Posted on Apr 30th 2019 by Bryan Marsh
Social media is busier than ever and if you're not using it to market your hotel, you're missing out on a serious opportunity to build a close online relationship with customers that will boost your hotel's popularity, inspire trust and see an exponential...
Posted on Mar 1st 2019 by Bryan Marsh
In a travel market that's more competitive than ever, the way your hotel's brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor. Every key marketing touch point in the booking journey is a chance to...
Posted on Jan 31st 2019 by Bryan Marsh
Where will travel take us in the coming 11 months? From the latest advances in digital payments to ongoing concerns about data security, here are 3 of the leading trends expected to make their mark on 2019. The Evolution Of Payment Cash payments are on th...
Posted on Jan 18th 2019 by Bryan Marsh
Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the form of reviews and referrals. So how can you retain mor...
Posted on Jan 16th 2019 by Bryan Marsh
As we ease into 2019, it's the perfect time to turn over a new leaf (or 3) and think about your hotel's marketing goals for the coming 12 months and the tactics, strategies and best practices you're going to use to achieve them. When it comes to deciding...
Posted on Dec 1st 2018 by Bryan Marsh
As your guests start to plan their Christmas and New Year getaways, it's time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this holiday season. With competition as fierce as ever, your property needs to fight ag...
Posted on Oct 26th 2018 by Bryan Marsh
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is drawing to a close, it's a good time to look ahead to the...
Posted on Oct 12th 2018 by Bryan Marsh
The ultimate aim of any hotel's website is to wrestle traffic away from the OTA's and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to their websites only to fall at the final hurdle. If you're seeing high...
Posted on Sep 20th 2018 by Bryan Marsh
Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a...
Posted on Aug 6th 2018 by Bryan Marsh
No matter how much the rest of the digital marketing landscape evolves, Google's domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all mobile searches and 72.21% of those made on desktop. Google's un...
Posted on Jul 27th 2018 by Bryan Marsh
Online shoppers are notoriously impatient, in fact, even a delay as small as one second can cause a sharp decline in page views, conversions and consumer satisfaction rates. And since Google includes site speed among one of the many factors its uses to de...
Posted on Jul 10th 2018 by Bryan Marsh
No matter what stage of the holiday planning journey they're at, when guests land on your hotel's website, you want them to complete an action. Sign up for your property's email newsletter, make an enquiry, share your content or make a booking. When it co...
Posted on Jun 14th 2018 by Bryan Marsh
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a massive 95% of guests browse the opinions of other travellers before booking a trip, with Tri...
Posted on May 19th 2018 by Bryan Marsh
What motivates travellers and inspires them to book? In the crucial early stages of travel planning it's not amenities, room sizes and air conditioning, but the prospect of exciting and enriching experiences; a break from the norm, an escape. During this...
Posted on May 8th 2018 by Bryan Marsh
From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form of content on the internet. In fact, it's expected to account for as much as 82% of all internet traffic by 2021. For marketers, video...
Posted on Apr 19th 2018 by Bryan Marsh
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do it? Beside the obvious factor of low rates, one of the key reasons for the s...