April 2014 Blog Archive

Posted on Apr 30th 2014 by Bryan Marsh
Last year, Google caused (another) shake up in the marketing world by removing organic keyword data from Google Analytics, replacing it with the words 'Not Provided'. Since then, speculation has been rife that the search company plans to start blocking p...
Posted on Apr 29th 2014 by Bryan Marsh
In an ideal world, all your fans and followers on social media would head straight to your resort's website to find out more about your property, sign up to your mailing list and get ready to book. In reality, most of them need a gentle push. These 3 tips...
Posted on Apr 28th 2014 by Bryan Marsh
The world of Search Engine Optimisation can appear complex and sometimes baffling, so it's not surprising that even in 2014, some people still cling to ideas and practises that are no longer relevant, misjudged or simply obsolete. Listening to these SEO m...
Posted on Apr 16th 2014 by Bryan Marsh
Content has become one of the most important ways to reach and build a relationship with your audience in recent years, but developing an effective content strategy isn't easy, even for multinational brands with huge marketing budgets. With Google constan...
Posted on Apr 16th 2014 by Bryan Marsh
Social media is constantly evolving, and as we all strive to keep pace, it's inevitable that a few mistakes get made along the way. With this in mind, here are five big social media blunders you might be guilty of, and how to avoid making them again....
Posted on Apr 15th 2014 by Bryan Marsh
When marketers first wised up to the crucial link between content and better search rankings, everyone was trying to create as many new pages to fill their site and share on social media as they possibly could. Unsurprisingly, this lead to the publication...
Posted on Apr 9th 2014 by Bryan Marsh
It's less difficult, and less expensive, to generate a booking from an existing guest than it is to convert someone new, yet this simple fact often gets overlooked in the race to reach a wider audience online. Hotels can retain more guests and save money...
Posted on Apr 9th 2014 by Bryan Marsh
Google's accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the US, and will create another valuable opportunity for you to promote your resort online when it gets rolled out fully over here in the near futur...
Posted on Apr 7th 2014 by Lee Tester
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital to audience engagement rates, it's also important to set...
Posted on Apr 2nd 2014 by Bryan Marsh
You know that positive guest reviews are essential to your property's success, and as we covered in a recent post, the public is becoming increasingly savvy when it comes to spotting hotels' false attempts to accumulate this all-important feedback online....
Posted on Apr 1st 2014 by Bryan Marsh
Photos are one of the most effective tools out there for increasing traffic and driving shares, and now that almost everyone has a Smartphone in their pocket, there's no need to do all the hard work setting up great shots yourself. Each time your guests c...