November 2013 Blog Archive
- All Blogs ()
- Content Marketing (54)
- Email Marketing (46)
- eTourism News (3)
- eTourism Online (19)
- Hotel Marketing (168)
- Industry News (23)
- Mobile (29)
- Online Reservations (11)
- Open Source (1)
- Published Articles (2)
- Search Engine Marketing (90)
- Social Media (186)
- Tech (4)
- Tutorials (27)
- Website Design (7)
Posted on Nov 27th 2013 by Bryan Marsh
Christmas is just around the corner, and as people begin to decorate their homes for the season, it's time to think about how you can change up your resort's Facebook strategy to promote engagement and spread some festive spirit. Here are four simple idea...
Posted on Nov 27th 2013 by Bryan Marsh
TripAdvisor recently announced that content from its vast portfolio of hotel reviews will now appear in the Bing search results pages. Bing will reportedly now serve up property reviews, ratings and photos, as well as TripAdvisor's price comparison tool i...
Posted on Nov 26th 2013 by Bryan Marsh
Once upon a time, travel enthusiasts planned their adventures by sticking pins in a wall map. Now, thanks to image-based social media platform Pinterest, they have a convenient, visually appealing 'virtual pinboard' to share their holiday plans and dreams...
Posted on Nov 21st 2013 by Bryan Marsh
Want to know what the online travel marketing industry has in store for 2014? Here are three key trends we think you should look out for Mobile Travel At the end of last year, Google Travel estimated that around a quarter of all search engine queries rela...
Posted on Nov 20th 2013 by Bryan Marsh
Great SEO isn't just about ranking highly for those carefully chosen keywords and phrases anymore. It's about making sure you have the right content and technical strategies in place to get taken seriously by Google and get in front of as many of your gue...
Posted on Nov 19th 2013 by Bryan Marsh
It has only been ten months since Twitter introduced its video sharing service Vine, and in this short time the app has gathered more than 13 million users worldwide. Vine allows users to get creative with the video cameras on their Smartphones to create...
Posted on Nov 13th 2013 by Bryan Marsh
If you've ever daydreamt about sitting back and letting someone else do all your marketing for you, implementing a marketing automation system could be the answer. Well, almost. Marketing automation software doesn't actually make the work of your resort's...
Posted on Nov 13th 2013 by Bryan Marsh
Google's 'Hummingbird' switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your resort's website. Great content is an extremely effective tool for driving traffic...
Posted on Nov 12th 2013 by Bryan Marsh
Twitter has come a long way since the days when simply posting a few lines of text and a link to an image or blog post was the limit of its marketing capabilities. Perhaps in response to the soaring popularity of image-based social media, the site has rec...
Posted on Nov 7th 2013 by Lee Tester
Nothing beats hitting 'publish' on a new blog post, but even when the new content is finished and up on your site, there's work to be done to maximise its reach. This simple post-publication action plan will help you get more out of each blog you publish....
Posted on Nov 5th 2013 by Bryan Marsh
Social media has become an essential component of every business's digital marketing toolbox. Used effectively, it's one of the best tools at your disposal for generating buzz around your resort, promoting guest engagement and driving bookings. If your so...
Posted on Nov 5th 2013 by Bryan Marsh
Mobile web usage is at an all-time high and most businesses know that a mobile strategy is an essential component of a successful online presence. Building a mobile-friendly version of your resort's website is the first step, but what happens next? This c...
Posted on Nov 1st 2013 by Bryan Marsh
Search engines see the number of links directing to your website as a strong indication that your content is worth linking to, and therefore worth ranking highly on the search results page. However, increasingly, it's not just the sheer volume of links to...