October 2013 Blog Archive

Posted on Nov 1st 2013 by Bryan Marsh
Search engines see the number of links directing to your website as a strong indication that your content is worth linking to, and therefore worth ranking highly on the search results page. However, increasingly, it's not just the sheer volume of links to...
Posted on Oct 30th 2013 by Bryan Marsh
Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form of TripAdvisor, Google's Hotel Finder, Yelp and a host of other review sites. As we discussed in a recent blog post, it's virtually impos...
Posted on Oct 28th 2013 by Bryan Marsh
Thanks to TripAdvisor's Travel Affiliate Program, content from the world's number one travel site now gets in front of more than 300 million people worldwide, making guest reviews of your resort more readily available than ever. This easy access to a weal...
Posted on Oct 24th 2013 by Lee Tester
YouTube has stepped up their analytics reporting over the last few months and now offers a more useful range of reports to help you assess your channel's performance. The insights contained in these reports can be used to hone your video marketing strateg...
Posted on Oct 24th 2013 by Lee Tester
Social media remains the most effective way to connect with droves of potential guests around the world while strengthening engagement with repeat guests and showing off the more human side of your resort. If you feel that your current campaign isn't work...
Posted on Oct 22nd 2013 by Bryan Marsh
Last month, Google created waves in the marketing world with "Hummingbird," its most significant algorithm change for over a decade. With the new algorithm, Google has shifted the focus away from a search system based almost entirely on keyword matching t...
Posted on Oct 17th 2013 by Bryan Marsh
The transactional or 'Thank You' email is an automated message triggered when your guests make an online booking or complete a specific action such as signing up to your mailing list. These are one of the most effective kinds of marketing emails for impro...
Posted on Oct 16th 2013 by Bryan Marsh
One of the most significant changes of Google's recent Hummingbird update is that data scraped from websites is now being displayed on the results page alongside traditional search results content. Now, each time a user makes a search enquiry, Google will...
Posted on Oct 16th 2013 by Bryan Marsh
Just before its 15th birthday, Google unveiled one of its biggest and most significant algorithm overhauls yet. The update, nicknamed Hummingbird, is the search company's latest move designed to deliver a higher quality service to its users. How the updat...
Posted on Oct 9th 2013 by Bryan Marsh
Getting specific when it comes to SEO can be a very profitable strategy. By ranking highly for keywords related to your resort's particular niche, your website will attract higher quality traffic and generate more bookings than ever before. Decide on Your...
Posted on Oct 9th 2013 by Bryan Marsh
What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They're all predominately visual sites, which use photos and video as their key source of content. Crucially, this content isn't supplied by the brands, but by the users' thems...
Posted on Oct 8th 2013 by Lee Tester
When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter and all other social media platforms. Want to take advantage of this domination and get your resort noticed in search results? Here's a...
Posted on Oct 4th 2013 by Bryan Marsh
Fake online hotel reviews have been around as long as the web itself, fuelled by unscrupulous marketers seeking to drive bookings, or perhaps simply trying to stay afloat in the fiercely competitive digital world. But a recent crackdown by US authorities...
Posted on Oct 3rd 2013 by Bryan Marsh
Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers. The new, enhanced "article pin" is designed to make it easier for users to save and collect interesting written content they find around the web for f...
Posted on Oct 2nd 2013 by Bryan Marsh
At the end of last week, Google announced a major update that has changed the face of search engine marketing for good. As part of an ongoing move to create a more secure web experience, the search giant has just made all search enquiries encrypted using...
Posted on Oct 1st 2013 by Lee Tester
You've had your resort's website professionally designed to showcase your property's best features. You're driving traffic there through a carefully thought-out marketing campaign that includes a social media strategy, email, blogging and possibly pay-per...