September 2013 Blog Archive
- All Blogs ()
- Content Marketing (54)
- Email Marketing (46)
- eTourism News (3)
- eTourism Online (19)
- Hotel Marketing (168)
- Industry News (23)
- Mobile (29)
- Online Reservations (11)
- Open Source (1)
- Published Articles (2)
- Search Engine Marketing (90)
- Social Media (186)
- Tech (4)
- Tutorials (27)
- Website Design (7)
Posted on Oct 1st 2013 by Lee Tester
You've had your resort's website professionally designed to showcase your property's best features. You're driving traffic there through a carefully thought-out marketing campaign that includes a social media strategy, email, blogging and possibly pay-per...
Posted on Sep 30th 2013 by Bryan Marsh
We've all seen them the endless, envy-inducing sun-lounger and beach photos that pop up all over our social media feeds whenever a friend goes on holiday. Now, taking the world's photo-sharing obsession as its inspiration, a new Instagram themed hotel is...
Posted on Sep 30th 2013 by Bryan Marsh
There's no denying the power of the online review. Travellers are actively seeking the opinions of former guests when making a booking decision, which means you need to get proactive with your resort's reputation management if you want to shine online. Ma...
Posted on Sep 19th 2013 by Bryan Marsh
Suffering from email marketing writer's block? Your email content is just another great platform to showcase all that makes your property unique. Here are 10 simple email-blast ideas to get your creative juices flowing and your guests clicking and booking...
Posted on Sep 18th 2013 by Lee Tester
If you're already juggling marketing campaigns across several social media sites, you need to be sure that any extras you add to the mix are going to be worth the time. By now, you've probably heard of Pinterest and Instagram two still relatively new phot...
Posted on Sep 16th 2013 by Bryan Marsh
If you want to maximise bookings this festive season, you've got to start now.With Christmas and New Year's fast approaching, here are some tips for making the most of the busiest booking period of the year. Get Ready Planning and preparation is the first...
Posted on Sep 12th 2013 by Bryan Marsh
Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property's best features to life, capturing the attention and imagination of guests and getting them ready to make a booking. With a little time and effort, the...
Posted on Sep 10th 2013 by Louise McWalters
At eTourism we're always trying to come up with new ways to enhance our systems. The latest update to the eTourism Online booking engine now allows you to upload multiple images to each of your eTourism Online packages....
Posted on Sep 10th 2013 by Bryan Marsh
Over the last three years, Google has made several important changes to the way it indexes the search results page. Determined to serve up only the best, most useful results for every online query, the company has introduced a series of algorithm updates...
Posted on Sep 9th 2013 by Bryan Marsh
With 359 million users logging in every month, Google+ is hot on Facebook's heels as the second largest social media site in the world. And now that Google is prioritising content from the platform on the search results page, it's quickly becoming one of...
Posted on Sep 6th 2013 by Bryan Marsh
Your resort's blog is the ideal platform to showcase your property, draw attention to interesting local events and demonstrate the more human, less corporate face of your business. By inviting comments from readers, a blog also opens up the lines of commu...
Posted on Sep 5th 2013 by Ashlee Hume
No doubt you've heard the expression 'Less is More' numerous times in your life. When it comes to email marketing, it is surprising to see that a number of business and property owners think people are reading through their entire emails....
Posted on Sep 5th 2013 by Lee Tester
Whether it's a rogue tweet from an employee or guest negativity on Facebook, it doesn't take much to spark a social media crisis that can leave your resort's carefully honed marketing campaign in tatters " if you're not prepared that is. Protecting yourse...
Posted on Sep 4th 2013 by Ashlee Hume
Understandably, for some newcomers of the hotel, motel and resort game, using CMS's (Content Management Systems) can be a little daunting. Uploading, downloading, importing, exporting, it all takes a little patience and learning. This tutorial will show y...
Posted on Sep 3rd 2013 by Bryan Marsh
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has stirred up a lot of debate about the value and future of S...