May 2012 Blog Archive

Posted on Jun 1st 2012 by Bryan Marsh
Established in January 2012, RoomKey.com is designed to give travellers the security of booking their trips directly through a hotel-owned website. The site is a collaborative venture by Hilton, Intercontinental Hotels Group, Choice Hotels, Wyndham, Marri...
Posted on May 31st 2012 by Bryan Marsh
What would you do on a whirlwind trip to Paris? London? Rome? Yahoo! has just released TimeTraveller, a new app to help you make the most out of your time in a new city, no matter how few hours you have to spare....
Posted on May 24th 2012 by Bryan Marsh
In an attempt to understand the travel planning behaviour of its customers, Orbitz have discovered a surprising fact: Mac users are 40% more likely to book a 4 or 5 star hotel than their PC using counterparts. The findings are being used along with a moun...
Posted on May 23rd 2012 by Bryan Marsh
Twitter just announced that it will be sending its users an email every week, presenting tweets and stories shared by their Twitter contacts over the last seven days. The new service will highlight who shared the feature stories and you'll be able to clic...
Posted on May 23rd 2012 by Lee Tester
After receiving a number of queries in regards to how or what eTourism does with your private data, including email lists, I thought I would write this blog post to let you all know what eTourism's policy is in regards to this.eTourism DOES NOT engage in...
Posted on May 21st 2012 by Jodie Dunlop
Blogging is a popular way for businesses to communicate updates such as upcoming events, special deals, and timely information with their clients. It's also a fantastic way to increase your visibility in search engines such as Google and Bing because the...
Posted on May 18th 2012 by Bryan Marsh
One of the criticisms leveled at Facebook's mobile apps in the past has been that the social network giant simply has too many features to cram into one mobile experience. Facebook began to address this issue with the launch of Facebook Messenger, and n...
Posted on May 17th 2012 by Bryan Marsh
As discussed in a recent post on our hotel marketing blog, Pinterest has caught the attention of marketers and is already beginning to make waves in the travel industry. It goes without saying that there are some huge potential benefits to having your res...
Posted on May 16th 2012 by Lee Tester
A common area that gets overlooked in eTourism Online is our room package descriptions. Too often we will see simply '3 Night Stay' which gives the potential customer no real information about what they are getting.When someone is looking to stay at a...
Posted on May 15th 2012 by Bryan Marsh
Travel firms all over the world have had to keep pace with rapid changes within the industry over the past few years. Many of these new challenges are common to all markets but there are specific differences in individual market development levels and con...
Posted on May 15th 2012 by Bryan Marsh
New social media site Pinterest has been creating a buzz in the marketing world recently, and it looks as though the travel industry is beginning to jump onboard....
Posted on May 15th 2012 by Bryan Marsh
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement....
Posted on May 14th 2012 by Bryan Marsh
Writing recently in Google's AdSense blog, app expert Tuyen Nguyen weighed up the pros and cons of mobile sites and apps. Although many view apps as the natural step-up from mobile sites, there are some questions to consider when selecting the best platfo...
Posted on May 11th 2012 by Bryan Marsh
The arrival of mobile technology has changed the travel industry forever, allowing consumers to select flights, book tickets and even check-in just by tapping a few buttons on their Smart-phones....