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January 2011 Blog Archive

 

How to: Link Twitter to your Facebook Page

Posted in Social Media on 31 January, 2011 - by eTourism

So if you have Facebook fans who aren't Twitter users, you can post your resorts' updates on your Facebook wall for your fans to see. When you do this, you can automatically post your Twitter updates straight to your Facebook wall....

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How to: Design and Launch an Online Community for Your Resort

Posted in Hotel Marketing on 30 January, 2011 - by eTourism

The online community is very powerful that it can drive change - both for the better and for the worse. When your online network grows and your relationships with them expand, they turn into loyal brand advocates and guardians....

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How to: Learn to optimise your Facebook page in 7 easy steps

Posted in Social Media on 29 January, 2011 - by eTourism

So how do these resort managers make the most out of Facebook Fan pages? Resort owners who advertise their business online can learn a lot from 7 easy steps that website owners should know...

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How to Evaluate SEO Effectiveness

Posted in Search Engine Marketing on 28 January, 2011 - by eTourism

One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy....

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The Seven Essential truths about Email marketing

Posted in Hotel Marketing on 25 January, 2011 - by eTourism

The seven truths of email - the most powerful tool for marketing, branding, direct response, and building customer relationships - can be used to evaluate your tools and resources. Electronic mail (e-mail) provides the hospitality industry a flexible and...

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