Social Media
Posted
in Social Media at 15 May, 2012
New social media site Pinterest has been creating a buzz in the marketing world recently, and it looks as though the travel industry is beginning to jump onboard.... Read More
Posted by Bryan Marsh
Posted
in Social Media at 15 May, 2012
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement.... Read More
Posted by Bryan Marsh
Posted
in Social Media at 12 April, 2012
Pinterest is the latest social media network taking the world by storm, and if you haven't checked it out yet, well, you should.... Read More
Posted by Bryan Marsh
Posted
in Social Media at 15 March, 2012
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system.... Read More
Posted by Bryan Marsh
Posted
in Social Media at 09 March, 2012
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network's mar... Read More
Posted by Bryan Marsh
Posted
in Social Media at 08 March, 2012
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward.... Read More
Posted by Bryan Marsh
Posted
in Social Media at 07 March, 2012
The 'Like' has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign.... Read More
Posted by Bryan Marsh
Posted
in Social Media at 06 March, 2012
Are you running out of tweet ideas? Josiah Mackenzie at ReviewPro has turned the spotlight on the accounts of some of the most successful Tweeters in the hospitality industry to put together a rundown of the ten most effective kind of tweets for hotels.... Read More
Posted by Bryan Marsh
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