Search Engine Marketing
Posted
in Search Engine Marketing at 04 April, 2012
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert.... Read More
Posted by Bryan Marsh
Posted
in Search Engine Marketing at 07 March, 2012
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.... Read More
Posted by Bryan Marsh
Posted
in Search Engine Marketing at 06 February, 2012
TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of individual property's performance and reputation on TripAdvisor,... Read More
Posted by Bryan Marsh
Posted
in Search Engine Marketing at 05 April, 2011
Last week Google announced the +1 button, it's latest push into social search, nearly a year after Facebook launched Like buttons. The Google +1 button allows you to "+1" the search results and advertisements that you like. Soon you will also be able to a... Read More
Posted by Bryan Marsh
Posted
in Search Engine Marketing at 17 March, 2011
Today I would like to demonstrate how blogging can increase the search ranking of certain pages within your website. One of the features of your resort might be that it has a unique location for example it is situated within walking distance from the loca... Read More
Posted by Bryan Marsh
Posted
in Search Engine Marketing at 16 March, 2011
Limelight Networks reports that just over 50% of bandwidth usage in the US is online video. That's a 107% growth in video bandwidth over last year, what an incredible statistic. Today very few Australian resorts and serviced apartments are using online vi... Read More
Posted by Bryan Marsh
Posted
in Search Engine Marketing at 01 March, 2011
Room77 is a search engine for hotel rooms with over 425,000 hotel rooms in 16 cites in the US and UK. The developer have built profiles of thousands of hotel rooms detailing information on the room location, bed types, size, proximity to the elevator plus... Read More
Posted by Bryan Marsh
Posted
in Search Engine Marketing at 28 January, 2011
One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy.... Read More
Posted by eTourism
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