Hotel Marketing
Posted
in Hotel Marketing at 10 April, 2012
The results of a new survey suggest European hoteliers remain dubious of the value of discount websites such as Groupon and Living Social when it comes to driving room bookings.... Read More
1 Comments |
Posted by Bryan Marsh
Posted
in Hotel Marketing at 16 March, 2012
The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it's more important than ever to understand which elements of your marketing campaign are working for you, and which aren't.... Read More
Posted by Bryan Marsh
Posted
in Hotel Marketing at 14 March, 2012
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60 million reviews and opinions on accommodation and more arou... Read More
Posted by Lee Tester
Posted
in Hotel Marketing at 13 February, 2012
Experts have cast a critical eye over a recently published Distribution Channel Analysis study produced by the American Hotel & Lodging Association and STR. The 214 page report is the most extensive examination to date of the use of distribution channels... Read More
Posted by Bryan Marsh
Posted
in Hotel Marketing at 10 February, 2012
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand's online reputation, says James Harrower, search mar... Read More
Posted by Ritesh Gupta
Posted
in Hotel Marketing at 11 November, 2011
Google has just released the new Think Insights with Google from beta, that sports a new playful look, helpful tools, more studies, the latest trends and exciting videos.... Read More
Posted by Bryan Marsh
Posted
in Hotel Marketing at 11 November, 2011
Today's callers have evolved faster than most hotel sales training programs. Hotel reservation agents are fielding a much broader spectrum of sales scenarios than ever before, from callers ranging from ultra-informed to misinformed, having taken virtual t... Read More
Posted by Doug Kennedy
Posted
in Hotel Marketing at 16 February, 2011
Website analytics tools can be used to spot potential growth, determine needed improvements for efficiency, draw attention to potential website problems, and point out what went wrong.... Read More
Posted by eTourism
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